University Alliance Online Joins President Obama’s Urgent Call for Higher Education

The Nation’s Largest Facilitator of E-Learning Reaffirms its Commitment to Lifelong Education

TAMPA, FL (March 24, 2009) – With three-quarters of the fastest-growing occupations requiring more than a high school diploma, it is critical for each American to achieve at least one year of higher education or career training. That’s the challenge President Obama issued recently in a speech to Congress that ushered in a renewed commitment to education.

Higher Education for All
University Alliance (UA) is proud to join the President in this critical endeavor of offering every American access to a high-quality education beyond high school. Providing delivery of 100% online degree and certificate programs from some of the country’s leading institutions, UA extends a broad range of benefits including answering questions about financial aid and offering technical support.

The importance of providing every working adult with convenient access to a quality degree or credential should never be underestimated. Adrian Murrullier, Executive Vice President of Student Services from University Alliance said, “Countless studies show education directly translates to higher salaries, greater career mobility and fewer periods of unemployment. In fact, we’ve seen enrollments spike as more adults re-examine their credentials in light of rising unemployment rates and a shaky economy. President Obama’s speech repeatedly stressed the importance of preparing Americans for career success, and UA is dedicated to arming every American with sought-after skills and critical knowledge to compete in today’s competitive job market.”

About University Alliance Online
The University Alliance facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees, as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, our university partners have surpassed 300,000 online enrollments — making UA the largest facilitator of e-learning in the country. University Alliance partners include Villanova University, the University of Notre Dame’s Mendoza College of Business, Tulane University’s Freeman School of Business, Thunderbird School of Global Management, the University of San Francisco, the University of South Florida, Florida Institute of Technology, The University of Scranton, Dominican University and Jacksonville University. Students can choose from Master Certificate programs in a variety of disciplines including Six Sigma and Internet Marketing – and degrees ranging from a Master of Arts in Education to one of the most popular online RN to BSN degree programs in the nation.


Contact Information:
Sandy Levine, Vice President of Marketing Services
University Alliance Online
9417 Princess Palm Avenue, Tampa, FL 33619
800-404-7355, ext. 328

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The University of San Francisco Prepares New Generation of Interactive Experts With First Internet Marketing Certificate Program Offered 100% Online

New master certificate program equips professionals and organizations with the tools, tactics and best practices of integrated online marketing.

Tampa, FL (PRWEB) January 19, 2009 -- In today's turbulent economy, companies require more accountability for marketing dollars than ever before - prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, quantifiable results. According to a recent study by marketing services firm Epsilon, 6 out of 10 Chief Marketing Officers plan to increase their spending on interactive marketing this year.1 Industry analysts support that move, with the Interactive Advertising Bureau and PricewaterhouseCoopers noting the online ad sector is "poised to weather the (economic) storm perhaps better than other advertising sectors due to its cost-effectiveness and measurability."

These dramatic changes in the media landscape have created a huge demand for professionals and organizations with digital marketing expertise and search engine marketing training. Major job sites list thousands of openings - from interactive data analyst to director of Internet marketing - for candidates with these specialized skill sets. To fill this urgent need, the University of San Francisco created the industry's first and only Internet marketing certificate program offered 100% online. In just a matter of weeks, students will master the strategies and techniques they need to survive - and thrive - in this complex, dynamic marketing environment.

USF's Master Certificate in Internet Marketing provides a "big picture" view of essential Internet marketing tools and techniques, including creative development, blogs, Web 2.0, search engine optimization (SEO), web analytics, A/B testing, affiliate marketing, viral video, social media and more. Developed by practicing interactive marketing experts, this unique, end-to-end program consists of three online certificate courses: Integrated Online Strategies, Search Engine Marketing and Usability, and Advanced Interactive Marketing and Measurement.

"Until now, professionals who wanted interactive marketing training had to choose between a few expensive, time-consuming degree programs and more limited, subject-specific workshops," said Jay Berkowitz, CEO of Ten Golden Rules and one of the instructors in USF's online faculty. "Our new Master Certificate in Internet Marketing is unique in that it covers all facets of digital marketing in a condensed and convenient online format. Students will gain the knowledge and credentials they need to land a position or promotion in interactive marketing, while entrepreneurs and marketers alike will come away with the skills to develop a successful Internet strategy and maximize e-commerce revenues."

In addition to teaching students how to develop, implement and evolve integrated online marketing strategies, the master certificate program also prepares them for certification from two leading industry organizations. Participants will master the Google AdWords concepts along with the tracking and measurement techniques featured on the Google Advertising Professionals and Web Analytics Association certification exams.

Registration is now open for the Master Certificate in Internet Marketing program. Classes begin February 1 for the Integrated Online Strategies course, continuing with Search Engine Marketing and Usability on April 1 and Advanced Interactive Marketing and Measurement on June 1. For more information, call 800-436-1713 or visit http://www.usanfranonline.com/.

About the University of San Francisco

Acclaimed as one of America's best universities by U.S. News & World Report and The Princeton Review, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Business and Management, which includes the Masagung Graduate School of Management and the McLaren Undergraduate College of Business.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of associate's, bachelor's and master's degrees as well as professional certificate programs from the nation's leading traditional universities and institutions. Powered by UA's technology and support services, our university partners have surpassed 300,000 online enrollments -- making UA the largest facilitator of e-learning in the country. University Alliance partners include Villanova University, the University of Notre Dame's Mendoza College of Business, Tulane University's Freeman School of Business, Thunderbird School of Global Management, the University of San Francisco, the University of South Florida, Florida Institute of Technology, The University of Scranton, Dominican University and Jacksonville University.

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