Leading expert in the SEM industry touts the benefits of USF’s 100% online Master Certificate in Internet Marketing program and explains “Bringing SEO In-House”
Tampa, Fla. – March 19, 2010 – The University of San Francisco’s (USF) Internet Marketing online faculty member, Joe Laratro, will present his leading-edge Search Engine Marketing (SEM) tactics, “Bringing SEO In-House,” on Wednesday, March 24, 2010, at the Search Engine Strategies (SES) 2010 Conference and Expo.
USF will be showcasing its online Master Certificate in Internet Marketing program at the SES Expo which will be held in New York City from March 22-26, 2010, at the Hilton New York. “It is the first and only 100% online certificate program that provides the advanced training and credentials one needs to become an interactive marketing expert,” noted Laratro.
Laratro, one of the first 100 certified Google AdWords Professionals, was a contributor to the founding of the Yahoo! Strategic Provider Program, is a certified Yahoo! Strategic Provider Ambassador, and continues to be closely involved in industry developments. In March of 2006, he was one of only 20 professionals invited to sit on the MSN AdCenter Search Council.
“It’s exciting to be able to present the benefits of USF’s online internet marketing training programs and share our collective SEM knowledge with experienced industry professionals, as well as those who are new to the game,” said Laratro. “For many organizations, it’s a challenge to manage an in-house Internet marketing department. That’s why we’ve worked together to simplify the equation with a single, customizable interactive marketing training solution that’s right for any organization.”
Joining Laratro at the event will be Pete Schatschneider and Amit Sharan, University Alliance brand managers for USF’s online business certificate programs.
Through the USF Master Certificate in Internet Marketing program, professionals can become proficient in all facets of digital marketing, including website usability, blogs, Web 2.0, paid search, media buys, legal, SEO, web analytics, viral marketing, affiliate marketing and social media. The program also prepares students for certification from two of the leading industry organizations: Google Advertising Professional and Web Analytics Association.
Visitors to USF’s Search Engine Strategies Expo booth #321 will have an opportunity to register to win an online Internet Marketing course valued at up to $2,280. Those who cannot attend the show can still register to win a free course at http://www.USanFranOnline.com/SES.*
About the University of San Francisco
Acclaimed as one of “America’s Best Colleges” by U.S. News & World Report, the University of San Francisco (USF) has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
*Subject to verification of eligibility. Restrictions apply. See official rules for entry details and eligibility restrictions at the event or visit www.usanfranonline.com/ses. No purchase necessary.
Contact Information:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
Friday, March 19, 2010
Tuesday, March 16, 2010
USF to Showcase its 100% Online Internet Marketing Certificate Program at the SES NYC 2010 Expo
Register online or visit USF’s SES NYC booth #321 for a chance to win a Master Certificate in Internet Marketing course valued at up to $2,280!
TAMPA, Fla., March 16, 2009 – The University of San Francisco (USF) will be showcasing the industry’s first 100% online Master Certificate in Internet Marketing program at the upcoming Search Engine Strategies (SES) 2010 Conference and Expo.
SES New York, the industry’s largest Search Engine Marketing (SEM) conference, is being held at the New York Hilton, March 22-26, 2010. This year USF’s online program faculty member, Joe Laratro, will present his leading-edge Search Engine Marketing (SEM) tactics, “Bringing SEO In-House,” on Wednesday, March 24, 2010.
“The Search Engine Strategies Expo is a great opportunity for marketing professionals to meet the leading SEM experts and learn firsthand about USF’s 100% online internet marketing training courses,” said, Pete Schatschneider, University Alliance senior brand manager for USF’s online certificate programs.
“Attendees to the conference are encouraged to stop by USF’s SES NYC Expo booth #321 and register to win an online Internet Marketing course valued at up to $2,280,” said Schatschneider. Those who cannot attend the show can still register to win a free course at http://www.USanFranOnline.com/SES.*
Solidifying its reputation as the leader in online Internet marketing training, the University of San Francisco is proud to also feature its two new specialized training certificates in Advanced Web Analytics and Advanced Social Media. These eight-week online courses offer a more intensive exploration of key digital marketing disciplines, empowering marketers with enhanced skills and broader knowledge of web analytics and social media. Like all of USF’s online offerings, the new web analytics and social media courses are led by practicing, real-world professionals who are among today’s foremost interactive marketing experts.
To learn more about the USF Master Certificate in Internet Marketing Program, visit http://www.usanfranonline.com.
About the University of San Francisco
Acclaimed as one of America’s best universities by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
About University Alliance Online
The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, our university partners have surpassed 300,000 online enrollments — making UA the largest facilitator of e-learning in the country.
*Subject to verification of eligibility. Restrictions apply. See official rules for entry details and eligibility restrictions at the event or visit http://www.usanfranonline.com/ses. No purchase necessary.
Contact Information:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
###
TAMPA, Fla., March 16, 2009 – The University of San Francisco (USF) will be showcasing the industry’s first 100% online Master Certificate in Internet Marketing program at the upcoming Search Engine Strategies (SES) 2010 Conference and Expo.
SES New York, the industry’s largest Search Engine Marketing (SEM) conference, is being held at the New York Hilton, March 22-26, 2010. This year USF’s online program faculty member, Joe Laratro, will present his leading-edge Search Engine Marketing (SEM) tactics, “Bringing SEO In-House,” on Wednesday, March 24, 2010.
“The Search Engine Strategies Expo is a great opportunity for marketing professionals to meet the leading SEM experts and learn firsthand about USF’s 100% online internet marketing training courses,” said, Pete Schatschneider, University Alliance senior brand manager for USF’s online certificate programs.
“Attendees to the conference are encouraged to stop by USF’s SES NYC Expo booth #321 and register to win an online Internet Marketing course valued at up to $2,280,” said Schatschneider. Those who cannot attend the show can still register to win a free course at http://www.USanFranOnline.com/SES.*
Solidifying its reputation as the leader in online Internet marketing training, the University of San Francisco is proud to also feature its two new specialized training certificates in Advanced Web Analytics and Advanced Social Media. These eight-week online courses offer a more intensive exploration of key digital marketing disciplines, empowering marketers with enhanced skills and broader knowledge of web analytics and social media. Like all of USF’s online offerings, the new web analytics and social media courses are led by practicing, real-world professionals who are among today’s foremost interactive marketing experts.
To learn more about the USF Master Certificate in Internet Marketing Program, visit http://www.usanfranonline.com.
About the University of San Francisco
Acclaimed as one of America’s best universities by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
About University Alliance Online
The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, our university partners have surpassed 300,000 online enrollments — making UA the largest facilitator of e-learning in the country.
*Subject to verification of eligibility. Restrictions apply. See official rules for entry details and eligibility restrictions at the event or visit http://www.usanfranonline.com/ses. No purchase necessary.
Contact Information:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
###
Monday, March 8, 2010
U.S. News University Directory Reveals the Hiring Manager’s Perception of Online Degrees and the Job Search
Tampa, Fla., March 8, 2010 -- Whether on a resume or in a job interview, stating the name and location of a degree-granting school seems like a no-brainer, but when online education was the format of choice, just how to state that (or whether to state it at all) is worth careful consideration. U.S. News University Directory shares a job seeker's experience and expert opinions on this topic.
As online education programs have become more widespread, the stigma of online degrees appears to be lessening. In a recent Excelsior College/Zogby International online survey of 1,500-plus U.S. CEOs and small business owners, more than four in five of those familiar with online or distance learning programs said they strongly believe a degree earned online is as credible as one earned through a traditional campus-based program.
One factor that has helped improve the reputation of online programs is that today “more and more known universities also offer online programs,” says Bill Driscoll, the New England district president for staffing firm Robert Half International. “Increasingly it’s becoming more common, and as that happens that will add to the credibility of these programs.”
Some experts believe it’s really only online programs offered by traditional brick-and-mortar institutions that truly have gained acceptance. Twenty years of surveys conducted by GetEducated.com, which reviews and ranked online degree programs, have found “a heavy stigma exists in the minds of employers if the school on your resume is seen as an online only school,” says Vicky Phillips, founder and chief education analyst. “If this is the case, then the applicant should be prepared to counter this stigma with the known and respected positive work traits correlated with success in online education students.”
When to Make the Case
That’s how Jennie Dugan – who earned a bachelor’s degree from Regents College (now Excelsior College) in 2000 after earning an associate’s degree through traditional classes – has approached her job searches. She has her spiel down pat.
“When I decided to move into sales, I found the single thing holding me back was not having a bachelor’s degree,” she will explain. She had enough credits after her associates in respiratory therapy to be a second-semester junior. The route she chose to continue her education meant being “able to knock out 24 credits in less than six months by testing out of courses,” she’ll add. And then she will share how she got up at 6 a.m. to study, even on weekends, and how she drove to distant locations to work in the required tests – “a demonstration of my autonomy.”
Dugan will sum up her skills like this: “I can see what needs to be done, develop a plan, implement it, and get results in a short time frame. … It really does take discipline and the ability to self-structure, which is a natural quality in most independent sales representatives.”
How well has that explanation worked? The six or so interviews she’s had since graduation resulted in four offers, including the one for her current job in sales and marketing at a hospital laboratory.
Some experts say these explanations are best left off a resume or cover letter and for the interview, and even then only when asked.
“I’m of the ‘if they don’t ask, don’t tell’ side of the camp,” says Roberta Chinsky Matuson, president of Human Resource Solutions, who provides employee recruitment and other HR services to businesses and nonprofits. “Why should a job candidate send up a potential red flag?”
“My advice for the resume, as well as for the cover letter, is to simply list the name of the institution as well as the city and state,” explains Cheryl Palmer, a certified professional resume writer, executive career coach, and founder of the coaching firm Call to Career. “There really is no need to mention that it was an online program since the real issue is that you have a degree. … For most professionals, the delivery format of the instruction is irrelevant.” (Where it does matter to employers: fields such as nursing or engineering where hands-on experience is critical to the candidate’s knowledge base.)
But might waiting to reveal detailed educational information in an interview be a mistake? “Job seekers run a serious risk of giving the impression that they’re trying to hide something – because you are trying to hide something,” says Phil Rosenberg, president of reCareered, a coaching service.
Driscoll also recommends being upfront. In particular, if the name of the online institution or program identifies the delivery method, use that name.
The only time career coach Miriam Salpeter of Keppie Careers advises revealing an online degree on a resume is when there’s a geographical conflict to explain – such as a degree from a school in Maryland earned while working in Florida. And in that case, “simply stating ‘accredited online degree program’ should suffice,” she says.
Keep this in mind, she adds: “Unless directly asked, job candidates are not obligated to give details about their degree or how it was earned.”
Prime Positioning
Whether it’s a direct question or a vibe that an interviewer is wondering, job candidates should be prepared to position their online degree in the best way during an interview.
The goal: stress the positive work traits admired by employers that are required to be successful in learning remotely. In Phillips experience, those traits include: time management, self-motivation, forward thinking, online social networking, team building/collaboration, and the ability to learn independently.
And, notes Palmer, distance learning is popular for not only degrees but also for continuing education and company training. “Nearly everything we do in the 21st century is computer-driven,” she explains.
For Jennie Dugan, there have been moments when she knew the interviewer valued her ability to earn a degree online perhaps even more than one earned traditionally. During one interview, she shares, a pharmaceutical company manager “told me that he tried [an online degree program, but didn’t have the time to study and couldn’t pass the tests, so he opted for the traditional classes.”
About U.S. News University Directory
U.S. News University Directory – Providing comprehensive and unbiased information on more than 2,000 academic institutions directly from U.S. News & World Report, the most trusted source for college and university rankings since 1983. Search America's Best Colleges and America's Best Graduate Schools offering associate’s degrees, bachelor’s degrees, master’s and MBA degrees, doctoral and PhD degrees, and certificate programs. And because U.S. News is the leading ranking resource for anyone seeking an on-campus or online degree, students who use the directory are getting the best education advice and information available.
Contact:
Matthew Speer, Director, Sales and Marketing
U.S. News University Connection
866-442-6587
http://www.usnewsuniversitydirectory.com/online-degrees-and-job-search.aspx
###
As online education programs have become more widespread, the stigma of online degrees appears to be lessening. In a recent Excelsior College/Zogby International online survey of 1,500-plus U.S. CEOs and small business owners, more than four in five of those familiar with online or distance learning programs said they strongly believe a degree earned online is as credible as one earned through a traditional campus-based program.
One factor that has helped improve the reputation of online programs is that today “more and more known universities also offer online programs,” says Bill Driscoll, the New England district president for staffing firm Robert Half International. “Increasingly it’s becoming more common, and as that happens that will add to the credibility of these programs.”
Some experts believe it’s really only online programs offered by traditional brick-and-mortar institutions that truly have gained acceptance. Twenty years of surveys conducted by GetEducated.com, which reviews and ranked online degree programs, have found “a heavy stigma exists in the minds of employers if the school on your resume is seen as an online only school,” says Vicky Phillips, founder and chief education analyst. “If this is the case, then the applicant should be prepared to counter this stigma with the known and respected positive work traits correlated with success in online education students.”
When to Make the Case
That’s how Jennie Dugan – who earned a bachelor’s degree from Regents College (now Excelsior College) in 2000 after earning an associate’s degree through traditional classes – has approached her job searches. She has her spiel down pat.
“When I decided to move into sales, I found the single thing holding me back was not having a bachelor’s degree,” she will explain. She had enough credits after her associates in respiratory therapy to be a second-semester junior. The route she chose to continue her education meant being “able to knock out 24 credits in less than six months by testing out of courses,” she’ll add. And then she will share how she got up at 6 a.m. to study, even on weekends, and how she drove to distant locations to work in the required tests – “a demonstration of my autonomy.”
Dugan will sum up her skills like this: “I can see what needs to be done, develop a plan, implement it, and get results in a short time frame. … It really does take discipline and the ability to self-structure, which is a natural quality in most independent sales representatives.”
How well has that explanation worked? The six or so interviews she’s had since graduation resulted in four offers, including the one for her current job in sales and marketing at a hospital laboratory.
Some experts say these explanations are best left off a resume or cover letter and for the interview, and even then only when asked.
“I’m of the ‘if they don’t ask, don’t tell’ side of the camp,” says Roberta Chinsky Matuson, president of Human Resource Solutions, who provides employee recruitment and other HR services to businesses and nonprofits. “Why should a job candidate send up a potential red flag?”
“My advice for the resume, as well as for the cover letter, is to simply list the name of the institution as well as the city and state,” explains Cheryl Palmer, a certified professional resume writer, executive career coach, and founder of the coaching firm Call to Career. “There really is no need to mention that it was an online program since the real issue is that you have a degree. … For most professionals, the delivery format of the instruction is irrelevant.” (Where it does matter to employers: fields such as nursing or engineering where hands-on experience is critical to the candidate’s knowledge base.)
But might waiting to reveal detailed educational information in an interview be a mistake? “Job seekers run a serious risk of giving the impression that they’re trying to hide something – because you are trying to hide something,” says Phil Rosenberg, president of reCareered, a coaching service.
Driscoll also recommends being upfront. In particular, if the name of the online institution or program identifies the delivery method, use that name.
The only time career coach Miriam Salpeter of Keppie Careers advises revealing an online degree on a resume is when there’s a geographical conflict to explain – such as a degree from a school in Maryland earned while working in Florida. And in that case, “simply stating ‘accredited online degree program’ should suffice,” she says.
Keep this in mind, she adds: “Unless directly asked, job candidates are not obligated to give details about their degree or how it was earned.”
Prime Positioning
Whether it’s a direct question or a vibe that an interviewer is wondering, job candidates should be prepared to position their online degree in the best way during an interview.
The goal: stress the positive work traits admired by employers that are required to be successful in learning remotely. In Phillips experience, those traits include: time management, self-motivation, forward thinking, online social networking, team building/collaboration, and the ability to learn independently.
And, notes Palmer, distance learning is popular for not only degrees but also for continuing education and company training. “Nearly everything we do in the 21st century is computer-driven,” she explains.
For Jennie Dugan, there have been moments when she knew the interviewer valued her ability to earn a degree online perhaps even more than one earned traditionally. During one interview, she shares, a pharmaceutical company manager “told me that he tried [an online degree program, but didn’t have the time to study and couldn’t pass the tests, so he opted for the traditional classes.”
About U.S. News University Directory
U.S. News University Directory – Providing comprehensive and unbiased information on more than 2,000 academic institutions directly from U.S. News & World Report, the most trusted source for college and university rankings since 1983. Search America's Best Colleges and America's Best Graduate Schools offering associate’s degrees, bachelor’s degrees, master’s and MBA degrees, doctoral and PhD degrees, and certificate programs. And because U.S. News is the leading ranking resource for anyone seeking an on-campus or online degree, students who use the directory are getting the best education advice and information available.
Contact:
Matthew Speer, Director, Sales and Marketing
U.S. News University Connection
866-442-6587
http://www.usnewsuniversitydirectory.com/online-degrees-and-job-search.aspx
###
Wednesday, March 3, 2010
Downloadable MP4 Video Enhances Online Education Programs from Leading Universities
University Alliance Online Introduces MP4 Download Availability for all Online Certificate Programs Offered through Villanova, Tulane, Notre Dame and the University of San Francisco
TAMPA, Fla., March 2, 2010 – With the advent of mobile learning technology and the rising demand for virtual m-learning classroom applications, the University Alliance Online, a global leader in interactive professional education continues to be on the cutting edge of technology.
Now, students attending Villanova University, Tulane University, the University of Notre Dame and the University of San Francisco can take their online learning mobile thanks to the new MP4 course lecture downloads for all online certificate programs.
According to the “2010 Horizon Report” by the New Media Consortium (NMC), the mobile market is booming. Over a billion new phones are produced each year, and thousands of applications available for virtually any smart phone – with more entering the market each day.
“Today, people expect anytime, anywhere access to data and services that used to be available only on a desktop,” said Adrian Marrullier, Executive Vice President and Chief Marketing Officer of University Alliance Online. “The portability of mobile devices and their ability to store and play MP3 and MP4 files makes them ideal tools for mobile learning.”
Students currently utilizing the MP3 audio feature for Villanova’s online certificate programs are touting the added benefits of the new downloadable MP4 video formats.
“I really enjoy the online learning experience and especially the new MP4 video download feature,” said Dafe Ojaide, a business professional completing Villanova’s Six Sigma online Master Certificate program. “I am always on the go so the ability to download my classes onto my iPod and Blackberry is perfect for my busy schedule.”
The MP4 feature supports mobile learning by offering course lectures in video formats. Students in the programs can simply select the online certificate course files they want, download them to their computers, and transfer the files to their iPods, iPhones, Blackberries, Droids or other mobile devices.
The University Alliance’s state-of-the-art e-learning system immerses students in a multimedia environment that allows them to study at their convenience. The advantages of 100% online and mobile learning include:
- Virtual Classroom – Two-way voice over IP, instant messaging and shared virtual whiteboards allow students to interact with fellow classmates and faculty in real time. It’s just like being in a real classroom, but this one is live on the internet.
- Streaming Video Lectures – In addition to the MP3 and new MP4 media download features, participants can watch and learn from industry professionals as they deliver lectures and course material 100% online via streaming video or on CD-ROM.
- Message Boards – Students can interact with instructors and classmates on key topics and class assignments.
- Live Chat Rooms and Email – Being able to collaborate and communicate with faculty and classmates makes online learning convenient.
About University Alliance Online
The University of Scranton, Dominican University and Jacksonville University.
Contact Information:
Sandy Levine, VP of Marketing Services
Bisk Education/University Alliance Online
813-621-6200
http://www.universityalliance.com
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