First Expert-Led, Advanced Specialized Sustainability Certificate Course Available 100% Online From a Nationally Ranked University
TAMPA, Fla., April 20, 2010 – The University of San Francisco (USF) is proud to announce the launch of a new advanced specialized certificate, Corporate and Environmental Sustainability. This 100% online program enhances the acclaimed supply chain management curriculum from USF, a university that has repeatedly been ranked a best national university by U.S. News & World Report.
The timing of USF’s new corporate sustainability program is advantageous for those seeking employment or advancement in this area. As independent nonprofit Pew Charitable Trusts recently reported, jobs in the clean energy economy grew at a rate of 9.1% between 1998 and 2007 – more than two and a half times faster than traditional jobs grew during the same period. Significant growth in sustainability-related employment is expected to continue in the coming years.
“The demand for sustainability training is clearly rising, with the world’s largest companies leading the way,” said USF online program faculty member and supply chain expert Susan Burrell. “General Electric has recently been named the world’s most sustainable company, and Walmart just announced an initiative to reduce its greenhouse gas emissions by 20 million metric tons by the end of 2015. To maintain these high standards, organizations need personnel with solid sustainability and environmental management training – and that’s exactly what this new program offers online.”
USF’s sustainability education is essential for new sustainability directors and “green team” members, executives, managers, HR directors and others who oversee and/or train employees tasked with sustainability initiatives, as well as individuals who wish to advance into such positions. All supply chain professionals, whose decisions, processes and suppliers directly contribute to an organization’s overall sustainability, can benefit from the course. Participants will learn essential business strategies, including how to:
• Improve energy efficiency using the latest techniques, tools and technology
• Apply sustainability principles, frameworks and tools for business
• Develop a strategic plan for sustainability
• Leverage sustainability for favorable financing and insurance rates
• Align corporate social responsibility with sustainability goals
• Achieve greater innovation and bottom-line results
USF’s expert-led, university-backed corporate sustainability and supply chain education programs are ideal for individual and corporate training because the on-demand, 100% online classroom won’t interrupt the daily workflow. Students gain valuable credentials and training in just eight weeks through convenient video-based e-learning, including streaming online video and downloadable MP4 video files.
Registration is now open for Corporate and Environmental Sustainability. Classes will commence June 1. Upon completion of this eight-week course, students will receive a framed certificate from the University of San Francisco’s School of Business and Professional Studies.
Ask about multicourse discounts for sustainability training, green supply chain management and other online master certificate programs from USF. Call 800-436-1713 or visit http:/www.USanFranOnline.com.
About the University of San Francisco
Ranked as a best national university by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
Contact:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
###
Tuesday, April 20, 2010
Tuesday, April 13, 2010
USF's New Internet Marketing Courses First of Their Kind: Only Email and Affiliate Marketing Certificates Offered 100% Online by Nationally Ranked University
University of San Francisco's Advanced Specialized Internet Marketing Certificate Courses Empower Professionals With Comprehensive Online Training in Internet Marketing's Most In-Demand Disciplines
TAMPA, Fla., April 13 -- Following the successful debut of its advanced specialized certificate courses in web analytics and social media, the University of San Francisco (USF) continues to proactively address the needs of today's interactive marketers with the introduction of Advanced Email Marketing and Advanced Affiliate Marketing training. These eight-week, 100% online courses offer an intensive exploration of two of today's most profitable marketing practices. Each empowers professionals with enhanced skills, expanded knowledge and respected credentials from a U.S. News & World Report-ranked best national university. Like USF's core Master Certificate in Internet Marketing program, the new affiliate and email marketing courses are led by practicing, real-world experts who are among today's foremost interactive marketing leaders.
"Email marketing represents an area of incredible opportunity for both organizations and individuals," said USF online program faculty member and email marketing expert Sheryl Cattell. "The Direct Marketing Association found that email offers the highest ROI of all direct marketing channels, with an average of $43.62 in sales for every dollar spent(1). At the same time, many companies are wasting time and money on emails that go nowhere. Forrester Research estimates that by 2014, organizations will waste $144 million(2) on emails that never reach their intended recipient."
While these figures demonstrate organizations' urgent need for individuals with email marketing training, other studies highlight the personal rewards for those with the right skills. "It should come as no surprise that more than half of email marketing professionals are earning upwards of $70,000 a year(3)," noted Cattell. "This course covers topics that are essential to email marketing success, such as choosing an email broadcast solution, measuring and evaluating email campaigns, reducing opt-outs, complying with federal and state email laws, integrating email with social media and adopting industry best practices, to name just a few."
Affiliate marketing is another area with great - and largely untapped - potential. "Bloggers and other online content providers are enjoying substantial earnings from affiliate marketing. Six-figure incomes are not uncommon, and the most successful super-affiliates net more than $1 million a year," stated USF online program instructor and affiliate marketing expert Jim Kukral. "However, organizations are just beginning to realize that they can use affiliate marketing to generate additional revenue from an existing website by partnering with companies that offer complementary products or services."
Kukral notes that USF's certificate course offers distinct advantages over the numerous affiliate marketing "systems" on the market today, as it is the first and only affiliate marketing training presented by an accredited, nationally ranked university. Instead of a single "guru," USF assembled a team of experts that includes well-known and highly successful super-affiliates, plus attorneys who are well-versed in the legal risks and challenges associated with affiliate marketing. By the end of the course, students will be able to implement an affiliate marketing program, develop content that attracts and engages visitors, drive traffic through natural and paid search, and maximize their profits by implementing the industry's best practices.
Registration is now open for USF's new advanced specialized certificate courses in Internet marketing. Students who register for the next available sessions of Advanced Email Marketing and Advanced Affiliate Marketing can begin class on May 1. Upon completion of each eight-week course, participants will receive a framed certificate from the University of San Francisco's School of Business and Professional Studies.
For more details on USF's online affiliate marketing and email marketing courses - or its end-to-end Internet marking training program - visit http://www.USanFranOnline.com or call 800-436-1713. Agencies and marketing departments can learn about corporate training solutions, customization options and agency/group discounts at http://www.InteractiveMarketingTraining.com.
About the University of San Francisco
Ranked as a best national university by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
(1) "E-mail ROI Still Stunning, Still Slipping: DMA" by Ken Magill; published on DirectMag.com; October 20, 2009.
(2) "Forrester Forecast: US Email Marketing Spending To Reach $2 Billion In 2014"; press release published on Forrester.com; June 15, 2009.
(3) EmailStatCenter.com Compensation & Resources Study; 2010.
Contact:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
TAMPA, Fla., April 13 -- Following the successful debut of its advanced specialized certificate courses in web analytics and social media, the University of San Francisco (USF) continues to proactively address the needs of today's interactive marketers with the introduction of Advanced Email Marketing and Advanced Affiliate Marketing training. These eight-week, 100% online courses offer an intensive exploration of two of today's most profitable marketing practices. Each empowers professionals with enhanced skills, expanded knowledge and respected credentials from a U.S. News & World Report-ranked best national university. Like USF's core Master Certificate in Internet Marketing program, the new affiliate and email marketing courses are led by practicing, real-world experts who are among today's foremost interactive marketing leaders.
"Email marketing represents an area of incredible opportunity for both organizations and individuals," said USF online program faculty member and email marketing expert Sheryl Cattell. "The Direct Marketing Association found that email offers the highest ROI of all direct marketing channels, with an average of $43.62 in sales for every dollar spent(1). At the same time, many companies are wasting time and money on emails that go nowhere. Forrester Research estimates that by 2014, organizations will waste $144 million(2) on emails that never reach their intended recipient."
While these figures demonstrate organizations' urgent need for individuals with email marketing training, other studies highlight the personal rewards for those with the right skills. "It should come as no surprise that more than half of email marketing professionals are earning upwards of $70,000 a year(3)," noted Cattell. "This course covers topics that are essential to email marketing success, such as choosing an email broadcast solution, measuring and evaluating email campaigns, reducing opt-outs, complying with federal and state email laws, integrating email with social media and adopting industry best practices, to name just a few."
Affiliate marketing is another area with great - and largely untapped - potential. "Bloggers and other online content providers are enjoying substantial earnings from affiliate marketing. Six-figure incomes are not uncommon, and the most successful super-affiliates net more than $1 million a year," stated USF online program instructor and affiliate marketing expert Jim Kukral. "However, organizations are just beginning to realize that they can use affiliate marketing to generate additional revenue from an existing website by partnering with companies that offer complementary products or services."
Kukral notes that USF's certificate course offers distinct advantages over the numerous affiliate marketing "systems" on the market today, as it is the first and only affiliate marketing training presented by an accredited, nationally ranked university. Instead of a single "guru," USF assembled a team of experts that includes well-known and highly successful super-affiliates, plus attorneys who are well-versed in the legal risks and challenges associated with affiliate marketing. By the end of the course, students will be able to implement an affiliate marketing program, develop content that attracts and engages visitors, drive traffic through natural and paid search, and maximize their profits by implementing the industry's best practices.
Registration is now open for USF's new advanced specialized certificate courses in Internet marketing. Students who register for the next available sessions of Advanced Email Marketing and Advanced Affiliate Marketing can begin class on May 1. Upon completion of each eight-week course, participants will receive a framed certificate from the University of San Francisco's School of Business and Professional Studies.
For more details on USF's online affiliate marketing and email marketing courses - or its end-to-end Internet marking training program - visit http://www.USanFranOnline.com or call 800-436-1713. Agencies and marketing departments can learn about corporate training solutions, customization options and agency/group discounts at http://www.InteractiveMarketingTraining.com.
About the University of San Francisco
Ranked as a best national university by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
(1) "E-mail ROI Still Stunning, Still Slipping: DMA" by Ken Magill; published on DirectMag.com; October 20, 2009.
(2) "Forrester Forecast: US Email Marketing Spending To Reach $2 Billion In 2014"; press release published on Forrester.com; June 15, 2009.
(3) EmailStatCenter.com Compensation & Resources Study; 2010.
Contact:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
Tuesday, April 6, 2010
Florida Tech Becomes First Nationally Ranked, Accredited University to Offer Undergraduate Online Psychology Degree With Five Concentrations
New Bachelor of Arts in Applied Psychology Degree Available 100% Online From
U.S. News & World Report-Ranked Best National University
TAMPA, Fla., April 6, 2010 – Psychology is one of the most popular fields of study in America today. According to the U.S. Department of Education*, the bachelor’s in psychology has remained among the top five baccalaureate degrees conferred since 1990. Florida Tech University Online (Florida Institute of Technology) now makes it possible for students across the country and around the globe to earn a world-class applied psychology degree 100% online.
In addition to the core Bachelor of Arts (BA) in Applied Psychology degree that serves as the foundation of the online program, Florida Tech offers students a choice of five concentrations: Child Advocacy, Clinical Psychology, Forensic Psychology, Human Factors and Organizational Psychology. The degree program and its concentrations combine a broad-based liberal arts curriculum with a scientific approach to understanding human behavior.
“Our online psychology degree prepares students to conceptualize broadly, think critically, communicate effectively and interact positively with diverse populations,” said Dr. Mary Beth Kenkel, Dean of the College of Psychology and Liberal Arts, Florida Institute of Technology. “Courses are led by the same renowned scholars, researchers and leaders who teach on campus, so graduates of the online program get the same quality education and earn the same diploma as their main-campus peers.”
Florida Tech’s applied psychology faculty is unique in that professors currently work in their fields – a fact that Dr. Kenkel sees as a distinct advantage. “They are excellent instructors because they practice what they teach, bringing real-life examples into the classroom.”
The bachelor’s in psychology programs introduce students to functional knowledge and practical skills that are sought after by employers and a prerequisite for graduate-level studies. The degree options available via Florida Tech’s multimedia video-based e-learning platform include:
BA in Applied Psychology Degree – Covering the major concepts of applied psychology, this program allows students to choose electives from any of the five concentrations offered online. It is a highly versatile degree that can lead to opportunities in a variety of fields, including behavioral and social sciences, business, sales and marketing. Graduates may find employment in such roles as counselors, applied behavioral science specialists, psychiatric technicians and case managers.
BA in Applied Psychology/Child Advocacy Degree – Students in this program study child development, community psychology and critical issues pertaining to child maltreatment. These specialized courses expose students to critical skills required of child advocates, who serve in such roles as youth counselor, victim advocate, child development specialist and child welfare specialist.
BA in Applied Psychology/Clinical Psychology Degree – This liberal arts degree program exposes students to an introductory study of psychological and behavioral problems, with a focus on identification, testing, analysis and treatment. The goal of the curriculum is to provide the necessary foundation for pursuit of clinical graduate study.
BA in Applied Psychology/Forensic Psychology Degree – The field of forensic psychology examines human behavior as it relates to matters of law enforcement and the legal system. Graduates with a forensic psychology concentration possess the knowledge required for positions such as mental health and forensic services program specialist, behavioral services technician or case manager.
BA in Applied Psychology/Human Factors Degree – This program explores the physical, social and cognitive properties characteristic to humans, and how these factors relate to the design of equipment, systems and working methods. Students can apply their knowledge in roles such as ergonomics specialist, safety supervisor or usability design specialist.
BA in Applied Psychology/Organizational Psychology Degree – An industrial/organizational psychology education prepares students to apply psychological techniques that can improve productivity, attitude and behavior in the workplace. Graduates in this field may find employment as labor relations specialist, director of human resources or organizational management consultant.
Enrollment is now open for Florida Tech’s applied psychology degree online program. For more details, visit http://www.floridatechonline.com or call 888-352-8324.
About Florida Tech
Florida Tech is a regionally accredited university that is world renowned for its distinguished faculty, comprehensive curriculum and unyielding innovation. Regional accreditation represents the highest standard available among U.S. accrediting bodies. Florida Tech continues to be ranked a Best National University by U.S. News & World Report. It is also rated by the Fiske Guide to Colleges and named a best buy in Barron’s Best Buys in College Education. Founded in 1958, Florida Tech has more than 50,000 alumni. Its main campus is located on 130 subtropical acres in Melbourne, Florida, on the state’s famous “Space Coast.” Florida Institute of Technology is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate, baccalaureate, master’s, education specialist and doctoral degrees.
* National Center for Education Statistics, Digest of Education Statistics, 2008 (March 2009): Chapter 3, “Postsecondary Education”; Table 271; page 398.
Contact:
Sandy Levine, VP of Marketing Services
Florida Tech University Online/University Alliance Partner
813-621-6200
http://www.floridatechonline.com
###
U.S. News & World Report-Ranked Best National University
TAMPA, Fla., April 6, 2010 – Psychology is one of the most popular fields of study in America today. According to the U.S. Department of Education*, the bachelor’s in psychology has remained among the top five baccalaureate degrees conferred since 1990. Florida Tech University Online (Florida Institute of Technology) now makes it possible for students across the country and around the globe to earn a world-class applied psychology degree 100% online.
In addition to the core Bachelor of Arts (BA) in Applied Psychology degree that serves as the foundation of the online program, Florida Tech offers students a choice of five concentrations: Child Advocacy, Clinical Psychology, Forensic Psychology, Human Factors and Organizational Psychology. The degree program and its concentrations combine a broad-based liberal arts curriculum with a scientific approach to understanding human behavior.
“Our online psychology degree prepares students to conceptualize broadly, think critically, communicate effectively and interact positively with diverse populations,” said Dr. Mary Beth Kenkel, Dean of the College of Psychology and Liberal Arts, Florida Institute of Technology. “Courses are led by the same renowned scholars, researchers and leaders who teach on campus, so graduates of the online program get the same quality education and earn the same diploma as their main-campus peers.”
Florida Tech’s applied psychology faculty is unique in that professors currently work in their fields – a fact that Dr. Kenkel sees as a distinct advantage. “They are excellent instructors because they practice what they teach, bringing real-life examples into the classroom.”
The bachelor’s in psychology programs introduce students to functional knowledge and practical skills that are sought after by employers and a prerequisite for graduate-level studies. The degree options available via Florida Tech’s multimedia video-based e-learning platform include:
BA in Applied Psychology Degree – Covering the major concepts of applied psychology, this program allows students to choose electives from any of the five concentrations offered online. It is a highly versatile degree that can lead to opportunities in a variety of fields, including behavioral and social sciences, business, sales and marketing. Graduates may find employment in such roles as counselors, applied behavioral science specialists, psychiatric technicians and case managers.
BA in Applied Psychology/Child Advocacy Degree – Students in this program study child development, community psychology and critical issues pertaining to child maltreatment. These specialized courses expose students to critical skills required of child advocates, who serve in such roles as youth counselor, victim advocate, child development specialist and child welfare specialist.
BA in Applied Psychology/Clinical Psychology Degree – This liberal arts degree program exposes students to an introductory study of psychological and behavioral problems, with a focus on identification, testing, analysis and treatment. The goal of the curriculum is to provide the necessary foundation for pursuit of clinical graduate study.
BA in Applied Psychology/Forensic Psychology Degree – The field of forensic psychology examines human behavior as it relates to matters of law enforcement and the legal system. Graduates with a forensic psychology concentration possess the knowledge required for positions such as mental health and forensic services program specialist, behavioral services technician or case manager.
BA in Applied Psychology/Human Factors Degree – This program explores the physical, social and cognitive properties characteristic to humans, and how these factors relate to the design of equipment, systems and working methods. Students can apply their knowledge in roles such as ergonomics specialist, safety supervisor or usability design specialist.
BA in Applied Psychology/Organizational Psychology Degree – An industrial/organizational psychology education prepares students to apply psychological techniques that can improve productivity, attitude and behavior in the workplace. Graduates in this field may find employment as labor relations specialist, director of human resources or organizational management consultant.
Enrollment is now open for Florida Tech’s applied psychology degree online program. For more details, visit http://www.floridatechonline.com or call 888-352-8324.
About Florida Tech
Florida Tech is a regionally accredited university that is world renowned for its distinguished faculty, comprehensive curriculum and unyielding innovation. Regional accreditation represents the highest standard available among U.S. accrediting bodies. Florida Tech continues to be ranked a Best National University by U.S. News & World Report. It is also rated by the Fiske Guide to Colleges and named a best buy in Barron’s Best Buys in College Education. Founded in 1958, Florida Tech has more than 50,000 alumni. Its main campus is located on 130 subtropical acres in Melbourne, Florida, on the state’s famous “Space Coast.” Florida Institute of Technology is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate, baccalaureate, master’s, education specialist and doctoral degrees.
* National Center for Education Statistics, Digest of Education Statistics, 2008 (March 2009): Chapter 3, “Postsecondary Education”; Table 271; page 398.
Contact:
Sandy Levine, VP of Marketing Services
Florida Tech University Online/University Alliance Partner
813-621-6200
http://www.floridatechonline.com
###
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